Pitango is rolling out resealable zipper pouches for its chilled soup range. 
Claimed to be offering “even better” value for the consumer, the new packaging features an “easy-to-open, easy-to-seal” design.
“This new design is the result of the recent investment in detailed consumer research we undertook to get a deeper understanding of the ever-changing needs of the Australian consumer,” says Beak & Johnston Australia Head of Marketing John Stathis.
“We are proud leaders and innovators in our field, consistently updating and improving our products. From our recipes to the packaging, we are always innovating our range so that our customers are guaranteed to be confident in choosing Pitango products.”
In addition to the open and seal function, the new packaging, according to Pitango, has “visually appealing” creative, and a larger clear viewing panel that showcases the freshness of the soup inside.
From mid-June, the new Pitango chilled resealable zipper pouches (RRP $7) will be ranged by Woolworths, Coles, and IGA.