Woolworths has unveiled its latest Christmas campaign, celebrating the “little things” that make Christmas special.
The integrated campaign produced in partnership with M&C Saatchi within the Greenhouse Collective, has launched with a 60 second commercial.
The content follows the journey of school children dressed to represent fresh food from across regional Australia, including cherries from Young, NSW and mangoes from Dimbulah, Queensland, as they venture to perform in a Christmas Spectacular for their family and friends. When one child forgets their costume en route, the children and a few parents band together to help make a Christmas cracker costume just in time for the show.
“We know it’s the little things that make Christmas special, including all the festive events and moments throughout the season that you share with your loved ones,” says Woolworths Group Chief Marketing Officer Andrew Hicks.
“Food is at the heart of many festive celebrations and as today’s Fresh Food People we wanted to shine a spotlight on that through our latest campaign, which highlights our incredible produce, including Australian grown mangoes and cherries. And no Australian Christmas is complete without prawns.
“We also know that value will be more important than ever this year, so as part of our Christmas campaign we’re encouraging customers to spend less with us by taking advantage of our Prices Dropped for Christmas and Low Prices that families can rely on, like our $8 per kilo award-winning half leg ham. Plus, [there’s] additional value for our members with Everyday Rewards Member Prices to cater to every budget this year.”
The integrated multi-channel campaign launched on free to air TV on Sunday (5 November) and will “come to life” in stores all across the country this week. It will also roll out across radio, press, digital, content, social, and OOH.