Simply Wholesome Pantry, a venture by the former Keep it Cleaner Grocery team, is launching at Woolworths Supermarkets this month.
Comprising of former Keep it Cleaner Grocery team members Tom Paton, Catherine Parker, and recently appointed Patrick Liston, along with ‘Wholesome By Sarah’ founder Sarah Pound, Simply Wholesome Pantry introduces a unique range of recipe bases to meet the increasing demand for convenient, nutritious, and delicious meal options.
“Simply Wholesome Pantry aims to provide consumers with versatile and easy-to-use meal bases that can be transformed into a variety of healthy and delicious dishes suitable for the entire family,” the brand said.
Sarah Pound, with a global following of over a million on social media, brings her expertise as a nutritionist to the Simply Wholesome Pantry team. Through her online platform, Sarah identified the need for accessible, affordable, and wholesome meal options for individuals facing time constraints during meal preparation.
The Simply Wholesome Pantry range features seven gluten-free, vegan-friendly, low-sugar, and low-fat recipe bases, including enticing options such as Butter Chicken, Thai Green Curry, Asian Stir Fry, Teriyaki, Mexican One Pot, Mediterranean One Pot, and Creamy One Pot. “This lineup aims to bridge the gap between health-conscious choices and the need for convenient meal solutions.
“Each recipe base is designed for versatility, allowing consumers to create a variety of dishes from a single product.” Sarah has curated a selection of exclusive recipes accessible through a convenient QR code on the back of each recipe pack, which can be found in the health food aisle at Woolworths.
“Working alongside Sarah and the team I have an enormous amount of confidence in how Simply Wholesome Pantry is going to perform. This is just the beginning as we bring a deep pipeline of products to market over the coming 12 months,” says Simply Wholesome Pantry co-Founder and CEO Tom Paton. “Simply Wholesome Pantry’s commitment to quality, flavour, and ease of use sets it apart from competitors and is set to redefine mealtime for consumers seeking a balance between health and convenience.”