Friday, October 11, 2024

Sustainability on and off the court

Austrian hydration company waterdrop has announced a multi-year partnership with the Australian Open. As the Official Bottle Partner, the hydration company will provide reusable stainless steel bottles to players, their teams and the employees of the Grand Slam tournament.

In addition, waterdrop will also be on-site to offer fans a variety of personalised bottles, samples of the latest microdrink hydration cubes, and memorable experiences through meet and greets with waterdrop ambassadors.

“When we founded waterdrop in 2016, we would never have dreamed that we would one day enter into a partnership with one of the biggest tennis events in the world,” said Martin Murray, founder and CEO of waterdrop.

“The Australian Open has achieved cult status for athletes and fans alike and stands for tennis at the highest level and a very special atmosphere that lives up to the nickname ‘Happy Slam’. We are incredibly honoured to be able to contribute to this prestigious event and, bottle by bottle, bring more sustainability to the world of tennis.”

Designed exclusively for the upcoming, the Exclusive AO Player Bottle features the iconic tennis court blue and has a 1 litre capacity. The double-walled stainless steel body keeps the water cool even in the Australian sun, providing up to 24 hours of chilled refreshment.

Australian Open 2024 achieved a 99% reduction in single-use plastic in player areas, and over 5600 litres of water were refilled sustainably thanks to bespoke waterdrop Player Bottles. Nearly 800 players were able to refill directly on the court with filtered, high-quality Melbourne tap water. In total, more than 280 water dispensers were provided throughout the venue, giving all visitors access to free drinking water around the clock.

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