Red Bull is kicking off winter early, with the arrival of Red Bull Winter Edition Iced Vanilla Berry.
The newest flavour mixes the taste of blueberry, creamy vanilla, and “icy-fresh” notes of eucalyptus. It’s now available in “icy blue” coloured 250ml cans at 7-Eleven, ahead of its national rollout in other retailers from April.
According to the brand, the new Iced Vanilla Berry flavour quickly became Red Bull’s best-selling Winter Edition ever following its launch for the Northern Hemisphere season. It has been so popular in the US, says Red Bull, that single cans are listed on eBay for almost AU$35.
Red Bull athlete and world champion diver, Rhiannan Iffland, says the new flavour might just be her new favourite.
“The new Red Bull Winter Edition Iced Vanilla Berry is really yummy. I think it goes to the top of my favourites list for the different Red Bull Editions,” she says.
Red Bull Editions combine the “wings” of Red Bull Energy Drink with different tastes, offering a “refreshing option for every palate and occasion”. In Australia, the Red Bull Editions line includes the Sugarfree Berry Edition (Forest Fruits), the Sugarfree Coconut Edition, the Tropical Edition, the Red Edition (Watermelon) and the Blue Edition (Blueberry).
The Red Bull Winter Edition Iced Vanilla Berry 250ml cans are available now in 7-Eleven, ahead of a national rollout in retailers including Coles from April.