Rainbird and H2coco are “shaking up” the alcoholic ready-to-drink (RTD) category, launching Rainbird x H2coco Vodka and Coconut Water.
Australia’s packaged coconut water market is experiencing rapid growth, with projections indicating it is set to more than triple in value from $76 million (2022) to $259 million (2029).
“This booming demand is giving rise to a new and exciting sub-category of alcoholic coconut water,” says Rainbird and H2coco.
“As consumer interest in natural ingredients, and alcoholic beverage innovation grows, this new trend in alcoholic coconut water has the potential to gain a strong foothold on alcoholic premix shelves.”
Rainbird x H2coco Vodka and Coconut Water blends premium vodka, the signature “freshness” of “real” H2coco young green coconut water with a sparkling “twist” and fruit juice to create an “RTD experience unlike any other”. The new premix has launched in two tropical flavours, Pineapple and Passionfruit.
“At H2coco, we’re passionate about pushing the boundaries of innovation, and this collaboration with Rainbird takes it to the next level,” says H2coco founder David Freeman.
“We are so excited to hear what our customers think of the new products.”
Rainbird x H2coco Vodka and Coconut Water is available now from BWS and Dan Murphy’s stores. Customers can purchase the product for $25.99 at BWS and $24.99 at Dan Murphy’s.