Thursday, May 1, 2025

Messina adds new flavours to Woolworths range

Gelato Messina has launched two new flavours at Woolworths, Peanut Butter Fudge & Praline and Super Flan.

All inspired by Messina’s best-selling flavours and specials in its stores, each 475ml ‘pint’ is packed with Messina’s signature mix-ins and artisanal ingredients. They add to the brand’s existing five flavours at Woolworths, Pistachio Praline, Tiramisu, Dulce de Leche, Hazelnut Praline and Dulce de Leche and Robert Brownie Jr.

Peanut Butter Fudge & Peanut Praline is a take on one of Gelato Messina’s “most famous” peanut butter specials, featuring “creamy” peanut butter gelato swirled with house-made praline and “rich” peanut fudge.

Super Flan is one of Gelato Messina’s “most popular” in-store flavours, with vanilla custard gelato rippled with Messina’s in-house dulce de leche, made using traditional Argentinian methods.

“Expanding into Woolworths has allowed us to share our passion with more Australians, while staying true to our roots,” says Gelato Messina founder Nick Palumbo.

“Gelato Messina has always been about quality, creativity, and making people happy, and pushing the boundaries of flavour and quality.”

The Woolworths’ exclusive is promoted as a major milestone for Gelato Messina, celebrating its 20-year journey from a single Darlinghurst store to a household name.

“It’s been a great partnership to bring the iconic Messina brand to Woolworths shoppers,” says Woolworths Freezer Merchandise Manager Danielle Smith.

“Our customers have loved the ice cream flavours, particularly Pistachio Praline, and we’re excited to bring even more options to store this week with these two new flavours.”

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