Friday, January 21, 2022

ALDI encourages Aussies to go big this Christmas

ALDI Australia’s new Christmas TVC and campaign is letting customers know that ‘you can’t overcook Christmas’ this year.

The retailer’s Director of Marketing Mark Richardson says after yet another lengthy period of disruption to ‘normal’ life, Australians are getting back out into the real world with gusto.

“Shoppers are on the lookout for unique products or great deals that can act as an antidote to the dull ‘sameness’ of lockdowns and restrictions,” he says.

“In the lead-up to Christmas, we want to tap into post-lockdown excitement and show what many of us are feeling – this year is the year to go a bit bigger.

“To do this, we’ve created an emotive and upbeat Christmas campaign that is centred on the joy of letting loose. We hope that the ‘you can’t overcook Christmas’ call to arms, together with ALDI’s prices and phenomenal range, will energise shoppers to create the best possible Christmas for family and friends this year.”

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