Friday, July 19, 2024

ALDI spruikes ‘fakeaway’ dinners

ALDI is opening a one-night-only dumpling truck to show Aussies that a takeaway, or “fakeaway” dinner can be the ultimate trifecta – fast, affordable and talk-about-it-all-week sort of delicious.

From 5pm tonight, shoppers will be able to swing by the ALDI Dumpling Truck at the ALDI Bankstown Central car park in western Sydney to purchase a serve of six Urban Eats dumplings for $1.44.

“At a time when consumers are feeling the pinch, it’s rewarding to provide an option for people to still enjoy their Friday night rituals when they shop with us,” says Andrew King, ALDI Frozen Food Buying Director.

“The ALDI Dumpling Truck demonstrates how good food doesn’t have to hurt your pocket. You can dish up quick, delicious and affordable Friday dinners at home for less than $1.50 a serve!”

Research commissioned by ALDI shows that 46% of Aussies are paying between $15 and $20 on a takeaway food order per person, at least $13.56 more than the cost of a serving from ALDI’s dumpling range.

The ALDI Dumpling Truck will offer Sydneysiders a takeaway serve for less than $1.50, including prawn for just 25c per gyoza and chicken for 23c per dumpling, which is the equivalent price of the individual dumplings or gyoza if bought direct from the ALDI freezers.

“We are so proud of our curated convenience range of frozen food items that have been developed by our trusted supplier partners and are a firm favourite with our customers for good reason,” says Mr King.

All proceeds from the ALDI Dumpling Truck will be donated to ALDI’s national charity partner, Camp Quality, a charity that brings positivity, fun and laughter back into the lives of kids facing cancer.

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