Thursday, April 25, 2024

Always Fresh packs in more flavour

Always Fresh has released a new range of stir-in pastes to add a burst a flavour to a range of meals.

Always Fresh Paste

Promoted as featuring the finest ingredients and aromatic flavours, Always Fresh Stir-In Pastes contain olive oil, a splash of lemon juice and no added preservatives, which the brand claims makes them the perfect accompaniment to roasts, pastas, salads, soups and stir-frys.

Riviana Foods Senior Brand Manager Marisa Bernardo said consumers appreciated not only the variety of flavours but also the convenience of the 80g squeeze tube that can be stored in the pantry until needed.

“Our quantitative research showed that there is strong appeal, relevance and excitement among consumers for the new range of stir-in pastes,” she said.

“Consumers mostly like the convenience offered by the product, how easy it is to use and the taste promised”.

The new Always Fresh Stir-in Pastes are available in Basil, Garlic, Shallot, Ginger and Chilli. The range is currently available in Woolworths with an RRP of $3.99. It will also be available to order through Metcash from November 2015.

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