Amazon brings ‘Print on Demand’ to Australia

Christopher Cartwright

A first for Amazon in the Southern Hemisphere, is the launch of ‘Print on Demand’.

The state-of-the-art printing facility enables authors and publishers to print paperback books at its Western Sydney Fulfilment Centre.

The launch will see customers have access to millions of books on amazon.com.au that will be delivered faster to customers in Australia, as the books will be printed locally.

Once a customer places an order for a title enrolled in the program, Amazon.com.au prints the books and delivers to them.

This eliminates the need for manufacturing or storing surplus books, which helps independent authors and publishers reach more readers.

“We are continuously growing the delivery experience for Australian customers, and our new Print on Demand facility means that we will be able to get millions of paperback titles to customers faster than ever before,” Category Lead for Media and Books Amazon Australia, Matt Benham says.

“We are also excited about the benefits Print on Demand brings to the thousands of Australian self-published authors who have been keenly waiting for the launch of an Australian facility.”

Amazon’s self-publishing service, Kindle Direct Publishing (KDP), enables authors in both print and digital formats, retain their copyright. Additionally, it enables them to get to market fast, distribute globally and earn royalties.

Australian author Christopher Cartwright adds, “The arrival of Amazon’s paperback printing facility in Australia is a huge milestone for Aussie self-published authors like me.

“Customers in Australia will now be able to buy a print copy of any of my books and have it delivered to them much quicker than before so I look forward to seeing what this will do for my sales on Amazon.com.au.”