Asahi Super Dry 0.0%, the non-alcoholic take on Japan’s “number one” beer, has launched in Australia.
Asahi Master Brewers says it has crafted the premium non-alcoholic beer using traditional Japanese brewing techniques and “high-quality” ingredients. Its “exceptional quality” was recognised at the recent World Alcohol-Free Awards 2023, with judges identifying it as a “classic lager that’s indistinguishable from a full-strength version”.
The Australian launch will be supported by an above the line campaign across TV, video on demand, out of home, digital and social channels from this week.
“Asahi Super Dry is an internationally recognised premium beer brand and Japan’s leading beer,” says Asahi Beverages Head of International & Craft Kym Bonollo. “Now, Australian beer lovers looking to moderate their alcohol consumption can enjoy Asahi Super Dry’s signature crisp and refreshing taste without the alcohol.
“As demand for alcohol-free alternatives grows, we’re seeing more people seek out brewed adult beverages such as non-alcohol beers that don’t compromise on taste or quality. Developed through extensive research and trials, Asahi Super Dry 0.0% is an elevated option.”
Asahi Super Dry 0.0% can be found in bottles nationally at liquor outlets and on-premise venues. Cans will be exclusively available through Endeavour Group at Dan Murphy’s and BWS.