Thursday, May 19, 2022

Australian icon Yowie secures major retailer

Yowie is now available at Coles stores nationally, and it’s the first time the retailer has stocked Yowie surprise-inside chocolates since the brand was relaunched in Australia in 2017.

Yowie Surprise-Inside chocolates were launched in Australia during the mid-90s, and at its peak, Australian consumers were buying one million Yowie a week, according to the company. Yowie was returned to Australian shores in 2017 and has since been growing in popularity, finding a whole new generation of Yowie super fans ever since.

The Coles deal secures the final ‘major’ for the company with Yowie now stocked in IGA, Woolworths, Big W, The Reject Shop, Kmart, and Coles.

“We’ve had fantastic support from Australian retailers since our relaunch. The Coles deal brings the total number of Yowie stockists to over 3000 stores nationally,” says Yowie Group Global CEO and Managing Director Mark Schuessler. “We are looking at a potential 30% increase in total ANZ sales volume with this distribution increase,” he said.

Yowie surprise-inside chocolates are made from sustainably sourced (Rainforest Alliance Certified), 100% milk chocolate free from GMOs, gluten, nuts, palm oil, and artificial colouring and flavours. Also, an endangered species collectible is inside each Yowie capsule.

“The combination of tasty, clean-label treats, fun animal toys and a digital platform encourages kids to learn about the natural world and understand its need for protection.”

Yowie Surprise-Inside chocolates are made in the shape of one of the six Yowie characters. Inside each chocolate is a recyclable capsule containing a limited-edition collectible animal toy and a full colour leaflet featuring a picture of the real-life animal, its profile and level of endangerment. Yowie launches different collections of endangered species every year giving children a collectible prize they are excited to learn about. The current series is called ‘Animals with Superpowers’ and celebrates the real-life superpowers that exist in the animal kingdom.

Yowie products are available in more than 30,000 retail outlets across the US and Australia. Yowie Surprise-Inside Chocolate Eggs is now available in the confectionery aisle at Coles supermarkets nationally, as well as IGA, Woolworths, Big W, The Reject Shop, and Kmart.

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