New research from Roy Morgan has shown that half the Australian population drinks tea in an average seven days.
This means that in the 12 months to June 2016, 9.8 million Australians over the age of 14 drank at least one cup of tea in a seven-day period, up from 9.6 million the previous year. The average volume consumed in the period increased from 9.1 cups to 9.5 cups. Women are more likely than men to be tea drinkers (55 per cent compared to 45 per cent), while those over 65 are far more likely to drink tea (64 per cent) than those in younger demographics.
“With one in every two Australians 14-plus drinking it at least once in an average seven days, hot tea is one of the country’s most popular non-alcoholic beverages,” Roy Morgan Research industry Communications Director Norman Morris said.
“Only tap water, milk and hot coffee are more widely consumed. As we have shown, incidence and volume of both tea- and coffee-drinking increases with age. Coffee is slightly more popular than tea with most age groups, with the notable exception being young Australians aged 14-17, who are more likely to drink tea. Could this be an opportunity for a savvy tea brand to get in on the ground floor, so to speak, and win over this young demographic so as to build a life-long relationship?”