BIG W has announced its launch on DoorDash, with over 35,000 now available to be delivered directly to Australian doorsteps in as fast as 60 minutes.

The service launches today (13 October) across 156 stores, offering on-demand delivery to over 80% of Australians, with plans to expand to more stores by the end of the month.

This rollout follows a 10-store pilot launched on 30 September. It also comes after a surge in demand since BIG W’s launch of Same-Day Delivery powered by DoorDash in May, with small appliances, nursery essentials, toys, and bed linen among the most popular items.

BIG W X Director Jo Hicks says the retailer understands family life is chaotic and that its customers are looking for ways to ease the pressure when time isn’t on their side.

“By partnering with DoorDash we’re helping make shopping with us even more convenient, whether that means getting an emergency activity to keep the kids busy, a set of glasses right before extra guests arrive, a last-minute gift or a new outfit, customers can get what they need delivered in as fast as an hour without leaving home,” she says.

DoorDash APAC Vice President Simon Rossi says BIG W’s huge range makes this an exciting addition to DoorDash.

“From toys and clothing to beauty, homewares and small appliances, Australians can now shop more than 35,000 products through both the app and web,” he says.

“Whether it’s getting ready for Christmas or picking up something the family needs today, we’re making it easier to shop BIG W with delivery in as fast as 60 minutes.”

The new partnership joins BIG W’s existing convenience offers, including free Pick Up from all stores, free Metro Delivery on all orders over $59, and free Direct to Boot available at select stores.

To celebrate the launch, BIG W is offering customers 30% off through the DoorDash app if they spend more than $70 with the code BIGWDEBUT.