Thursday, April 25, 2024

Carlton & United Breweries extends Geelong Football Club partnership

Carlton & United Breweries (CUB) has renewed its partnership with the AFL’s Geelong Football Club for a further five years.

With the opening of the new Joel Selwood Stand at GMHBA Stadium increasing the capacity to 40,000 people, Geelong Football Club fans can still enjoy Carlton Draught, Great Northern Super Crisp, Peroni, Mountain Goat Very Enjoyable Beer and more on-tap. CUB packaged beers and ciders will also be stocked in bar fridges across the stadium.

Geelong Football Club Chief Operating Officer Simon Kelleher says the club is thrilled to announce the renewal of its partnership with CUB for a further five years.

“With the Joel Selwood Stand increasing our capacity for all Geelong home games to 40,000, our priority is to deliver an unmistakably Geelong match day experience at GMHBA Stadium for our members and supporters,” he says.

“After working closely with the team, it was clear what was best for our members and supporters was an extension of our long-standing partnership. We look forward to delivering CUB’s much-loved beverage products to patrons in 2024 and elevating this partnership over the course of the next five years.”

Asahi Beverages Group Chief Growth & Strategy Officer Brian Phan says Geelong fans have watched some of the all-time great moments in football at their home ground with a fresh CUB beer in hand.

“We’re delighted to be continuing that great tradition with this announcement,” he says.

“We love being associated with the Geelong community through our brands, and it doesn’t get much more Geelong than GMHBA Stadium.”

As part of a separate deal with the Geelong Football Club, drinks from Asahi Lifestyle Beverages will continue to be available at the stadium, including Pepsi Max, Solo, Gatorade and Cool Ridge.

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