Cartology has appointed Robbie Lawson and Sam Way into the newly created roles of General Manager, Commercial and Strategic Solutions across Everyday Needs and Food respectively.

The appointments are under Cartology’s new sales operating model bringing together sales and support functions under four verticals of Food, Everyday Needs, Agency and New Zealand with an amplified focus on client-centricity and value creation.

Mr Lawson brings a wealth of experience to Cartology with a strong track record in FMCG across L’Oréal UK, Mars Food Australia and Unilever. Most recently at Google, he led digital transformation initiatives, leveraged data and tech to build customer engagement and marketing strategies with notable success.

Mr Way joins Cartology with over two decades of FMCG experience spanning digital commerce, enterprise transformation and commercial leadership with roles across Coca-Cola and Nestlé. Most recently, he served as Vice President of Digital Acceleration at Coca-Cola where he spearheaded initiatives across digital commerce, AI strategy and enterprise-wide digital capability building.

“Our sales set up reflects our strategic vision and meets our clients’ needs to partner even more effectively across our trans-Tasman business,” says Cartology Director of Client Partnerships and Sales Tony Prentice.

“I’m incredibly pleased to bring the skills and capabilities of Robbie and Sam into Cartology, aligning to our ambitious growth plans and opportunities in the Food and Everyday Needs categories. I’m confident that their combined deep understanding of both consumer behaviour and digital acceleration will be a tremendous asset to lead our Everyday Needs and Food teams.”

Speaking on his appointment, Mr Lawson says: “The opportunity to help brands forge more meaningful end-to-end connections with shoppers and shape the next era of the sector is what drew me to this role. I can’t wait to start working with the team to deliver exceptional value for our clients.”

Mr Way shares his enthusiasm, commenting: “Digital is now fundamental to consumer behaviour and Retail Media has a huge role to play in helping brands bridge their digital and physical strategies for best-in-class results. I’m looking forward to helping brands achieve this and more.”