Sunday, July 21, 2024

Coles helps shoppers spoil mums this Mother’s Day

Coles is helping shoppers embrace the occasion and find the perfect way to celebrate, offering an extensive range of great value gifts and food and drink solutions to spoil mum without breaking the bank.

For the first time ever, Coles has this year teamed up with DoorDash to giveaway (delivery and service fees apply) a range of flowers which can be delivered from over 700 Coles stores straight to mum’s door on Mother’s Day weekend.

On Saturday, 13 May and Sunday, 14 May, Australians can choose from a variety of Coles flower bouquets and potted plants up to the value of $30 by heading to the DoorDash app, adding the flowers to the basket and applying the promo code MOTHERSDAY.

With no minimum spend required, the florals will be available to the first 5000 customers who place their order and will be delivered within 45 minutes – based on average delivery times.

Ahead of Mother’s Day Coles surveyed more than 10,000 Coles customers, with more than half of those celebrating saying that price is the most important factor when it comes to Mother’s Day shopping this year.[2]

The survey data also reveals:

  • 76% of customers said they will be celebrating Mother’s Day this year, and of those celebrating, one in two are looking forward looking forward to togetherness this Mother’s Day, followed by 29% of people who value food and 29% of people treating themselves, their mother or another special person in their life.
  • Almost all of those surveyed celebrating Mother’s Day (91%) will be having an event that involves food and drinks with 35% planning to have a lunch event.
    • 21% said that they will eat roast meat this Mother’s Day, while 20% plan to enjoy cake.
    • The most popular drinks for Mother’s Day include coffee (33%), tea (20%), soft drinks (20%), water (18%) and sparkling wine (16%), with empty nesters more likely to be choosing alcoholic options.
  • This Mother’s Day 83% of customers will be buying gifts for their mother with the most popular gifts Mother’s Day cards (35%), flowers (28%) and chocolates (16%).
    • 28% of people look forward to giving or receiving presents or receiving a Mother’s Day card (26%).
  • Cost is the biggest factor impacting Mother’s Day this year. More than half of the customers surveyed (64%) say prices are the most important factor when it comes to Mother’s Day shopping.
    • 39% say they focus on specials and promotions, 36% have a set budget and 15% use loyalty points.

Coles is lowering the cost of gifting and entertaining this week by offering half-price specials on popular boxed chocolates like Ferrero Rocher, Lindt and Toblerone, with Coles expected to sell over 1.3 million boxes of chocolates in the two weeks before Mother’s Day.

This year Cadbury has partnered with Aboriginal artist Kenita-Lee McCartney to create a beautiful limited-edition Roses chocolates box, on special for $8 until Tuesday and chocolate fans will love the giant 1kg bag of ‘Darrell Lea Mother’s Day’ variety chocolates exclusive to Coles, usually $23, available for $17 this week.

Customers can surprise mum with a mouth-watering roast lunch for under $35, consisting of:

  • Australian Pork Boneless Leg Roast $19.95 [3]
  • Coles Kitchen Green Goddess Salad Kit 350g $5.50 each
  • Mother’s Day Dusted Cream Traditional Sponge Cake $5.75 each.

Customers can pick up love heart sponge cakes with demand for sponges increasing by 25% over the Mother’s Day weekend and up to 50% for mud cakes and croissants.

Coles Executive General Manager Fresh Andy Mossop says Coles is committed to helping make Mother’s Day memorable for every family.

“We know food brings families together and that this year we’ve got great value options right across the store to save customers time and money and help them create a homemade meal with love,” Mr Mossop said.

“The Saturday before Mother’s Day will be the biggest trading day for last minute shoppers and there are some easy ways to spoil mum with 4-pack Coles croissants for $2.85 to give the gift of breakfast in bed, half price boxed chocolates, and savings across pastries, floral and bubbles – there’s something for every mum.”

Great value extends across this year’s floral range with fun and affordable products new to Coles that the kids will love gifting mum, including a unicorn arrangement bursting with chrysanthemums for $15 each and a potted bear succulent for $10.

All potted plants available at Coles are Australian grown and many of our floral stems are also Aussie sourced including Liliums from Wyee NSW, Wildflowers from Muchea WA, and Tulips, Chrysanthemums and Gerberas from Victoria.

Chrysanthemums, the traditional flower for Mother’s Day are in bloom and available in a locally grown potted variety for $12, while those shopping for something a little more luxe can pick up a premium bouquet with magnolias, lilies and big mums for $60.

The limited-edition Mother’s Day gifting range features a novelty mug in a giftbox for $5, sleep sets in fun prints for $19, and a 2-pack of cosy home socks for $8, save $2.

Customers can toast Mum with a glass of bubbles, picking up two bottles of Chandon NV Sparkling Brut for $52, saving customers $18, or spoil her with gift box of Canard Duchene Brut NV Champagne for $50, was $65, both available at Liquorland.[4]

[1] Terms and Conditions – Limited to the first 5000 redemptions or while stock lasts. Applicable for selected florals within the Coles store on the DoorDash platform with a max value of $30. Limit one per customer. Must use promo code COLESFLOWER to redeem. No minimum spend required. Delivery and service fees apply.

[2] Source: Coles Circle Mother’s Day Survey. Field dates 26 –April 20223 – 3 May 2023 n = 11,255.

[3] Based on 2.1kg at $9.50 per kg

[4] WA North and NT Stores – two for $54.

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