Coles Liquor launches biggest price drops

Coles Liquor launched its biggest ever ‘Price Drop’ campaign, reducing the price on hundreds of beers, wines and spirits at Liquorland and First Choice stores.

Customers can save on a range of top drops from iconic wineries such as Yellow Tail, Taylors and Canard Duchene as well as popular spirits including Dimple, Gordons and Canadian Club.

As part of the campaign, which launched on April 1, Coles Liquor will lower the price for up to three months.

Coles Liquor General Manager for Merchandise Brad Gorman said the campaign was aimed at delivering great value right across the range, particularly on the drinks customers buy most often.

“We’ve made a significant investment into lowering the price of hundreds of drinks at a time when we know many Australians are still doing it tough, so we wanted to make a real difference to the cost of raising a glass with friends or sharing a wine over a nice dinner at home when they shop at our Liquorland and First Choice stores,” he said.

“There’s a great mix of big brands and popular mainstream products our customer know and love as part of the campaign, as well as products exclusive to Coles Liquor such as Canard Duchene Brut – a premium quality champagne from France’s idyllic Champagne region.”

“We first launched the Price Drop program in July last year because we wanted our customers to have the confidence that they can get a great price on the products they love for longer at our liquor stores throughout the year.”

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