Coles has announced that Flybuys members can now pay with points to take up to $100 off their shop instantly at the checkout when they redeem 20,000 Flybuys points in-store.

Launching nationally today (15 July), ‘pay with points’ is promoted as giving customers a “faster and more flexible” way to turn their points into money off their shop, with members able to redeem points for between $10 and $100 off based on their points balance.

Flybuys members who shop in-store at Coles and have a minimum of 2000 points in their Flybuys account can choose to redeem $10, $20, $30, $50, $70 or $100 off based on their points balance and total spend, previously limited to $10 off per shop.

Coles Chief Customer Experience Officer Michael Courtney says the expansion of pay with points will give customers more choice and more value when they shop in-store.

“Our customers are looking for practical ways to save and pay with points makes it easier to use the points they have already earned for money off their in-store shop, instantly at the checkout,” he says.

“For customers with points sitting in their Flybuys account, this is a simple way to unlock more value, and those points can now help pay for more of the weekly shop” 

Flybuys CEO Anna Lee says pay with points gives members a simple and flexible way to use the points they have already earned.

“We know value and flexibility matter more than ever to our members and pay with points makes it easier for them to turn points into money off their in-store shop when they need it,” she says.

“Millions of members who shop in-store at Coles already have enough points to redeem. Pay with points gives members more choice in how they redeem their points across our great range of partners.” 

To pay with points, eligible Flybuys members need to shop in-store at Coles, scan their Flybuys at the checkout and choose an available dollar amount to take off their shop instantly. The amount available will depend on the member’s points balance and transaction value.

Pay with points will also be available in selected Liquorland stores across the country from 19 August.