Coles is donating 10¢ from every kilogram of Cavendish bananas sold over the next week to Little Athletics Australia.
The Little Athletics ‘Banana A Peel’ coincides with National Banana Day on 1 May. All funds raised will be directed to the Coles Little Athletics Community Fund to provide sports equipment grants for grassroots Little Athletics clubs and centres.
According to Coles, the retailer has already provided 417 Little Athletics centres across Australia with over $2 million in sports equipment grants in four years.
Australian pole vault record holder and Coles ambassador Nina Kennedy encourages shoppers to buy a bunch of bananas over the next week to help grassroots Little Athletics centres across the country.
“Little Athletics played a huge part in helping me become the athlete I am today and any support we can give local clubs and centres to buy new and safe sports equipment is invaluable,” she says.
“Through my role as Coles ambassador, I’ve visited many Little Athletics centres this season and I’ve seen first-hand the benefit that new equipment from the Coles Little Athletics Community Fund provides for kids, volunteers and the club.
“I hope shoppers across the country can help support our future Aussie track and field stars by buying a bunch of bananas this week. Not only will you be supporting a great cause, but you’ll be getting a nutritious, healthy snack for your lunchbox.”
Support for the initiative
Australian Bananas has shown its support behind Coles’ Little Athletics ‘Banana A Peel’.
Australian Bananas General Manager of Marketing at Hort Innovation, Jane Smith, welcomes the initiative to fundraise for a worthy cause and celebrate Aussie bananas at the same time.
“Bananas are a versatile and nutritious snack for growing bodies like little athletes,” she says.
“That’s why we welcome Coles’ initiatives to support Little Athletics with banana donations and its support, through National Banana Day, for Little Athletics clubs to buy new sports equipment.”
The Coles Little Athletics ‘Banana A Peel’ will run in all Coles supermarkets from today (27 April) to 3 May.
In addition to raising funds for Little Athletics, Coles stores will be celebrating National Banana Day on 1 May by playing banana-themed songs on Coles Radio throughout the day.