Thursday, April 18, 2024

Coles to boost Fiji Kava

Australian-Fijian medicinal kava health and wellness company which produces natural ‘noble kava’ products, secures a major supply agreement with Coles.

The agreement involves Coles stocking the company’s new and existing noble kava capsule varieties in selected supermarkets, nationally and online.

Coles will be stocking varieties such as, ‘Sleep’, ‘Mind’ and ‘Body’ capsule ranges, which are uniquely formulated to promote sleep, soothe and calm the nerves, and relax the mind and body.

Coles will be the first retailer globally to range these three new product innovations.

“This is a major milestone in Fiji Kava’s journey, significantly increasing our retail points of distribution and availability across Australia,” says Founder and CEO of Fiji Kava, Zane Yoshida.

“Kava’s role in the complimentary and alternate medicine market is experiencing a rapid growth globally. The agreement reached with Coles to range Fiji Kava’s noble kava varieties as a natural alternative to prescription medicines, to promote sleep, soothe and calm the nerves and relax the mind, is a vote of confidence that will only enhance the appeal to consumers both domestically and internationally,” explains Mr Yoshida.

The Fiji Kava ranges are expected to be available at select stores in June.

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