Thursday, August 18, 2022

Dairy Farmers Classic twist

Aussie owned flavoured milk brand Dairy Farmers Classic is shaking up the flavoured milk market with three exciting limited-edition flavours.

The new flavours are Mint Chocolate, Choc Chip Cookie and – an Australian-first in flavoured milk – Ruby Chocolate.

Inspired by Ruby Chocolate, a recently discovered type of chocolate which boasts a delicious, yet hard-to-put-your-finger-on flavour profile, Dairy Farmers Classic Ruby Chocolate pairs fresh Aussie milk with a velvety ruby chocolate flavour, with hints of berry and the smooth and creamy taste synonymous with the Dairy Farmers Classic brand.

Dairy Farmers Classic Brand Manager Anne Scott says these limited-edition flavour variations invite adventurous chocolate milk lovers to sip something exciting and new.

“Aussies love their flavoured milk and we’re delighted to introduce these delicious new flavours into the market – chocolate lovers are in for a real treat,” Ms Scott says.

“Ruby Chocolate has had great success in adjacent categories, and we’re excited to bring this global food trend to flavoured milk through Dairy Farmers Classic, a brand that’s proudly Aussie made and owned.”

The limited-edition Ruby Chocolate and Mint Chocolate milks this week in Queensland, NSW and South Australia at convenience stores, Coles, Woolworths and independent grocery stores. Choc Chip Cookie will be available exclusively in Woolworths from 18 May.

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