Discount retailer Silly Solly’s expands offer

Australian discount retailer Silly Solly’s has revolutionised the discount store industry by bringing consumers a new shopping experience, led by an energetic team.

The Silly Solly’s management team in Australia is led by Co-managing Directors, Brad Walton and Steve Watchman and Head of Operations for Australia Tim Gambrill.

Silly Solly’s ‘Nothing Over $5’ discount retailer, aims to reach 100 stores across Australia in the next few years.

“Silly Solly’s has excelled in a bricks and mortar retail environment of extreme uncertainty. We have built a trusted reputation amongst our customers. 10,000 products nothing over $5 under one roof, making shopping great again. With customers saving money and living better. You cannot be all things to all people. We know our customers and give them what they want at the price they want to pay”, says media spokesman Solly Stanton.

“It was a massive challenge, but Silly Solly’s responded to consumer demand for new ranges of products during Covid with a huge everyday focus on essentials items, at affordable prices. Our essential product list is appealing and recognise the outstanding value on offer. It is our aim to continue to exceed our customers’ expectations every time they shop with us. Selection is important to our customers as well as the low price.

“We are a shopping experience destination and have created this new exciting, specialised retail in store experience. We are making shopping great again.

“Retail has changed drastically and Silly Solly’s Nothing Over $5 has led the way. At Silly Solly’s we give our customers a better shopping experience, quality products, friendly customer service and a fun place to shop. We are creating a happy face for people,” he continued.

Mr Stanton said “As a general statement there would be 1000’s of people in stores across Australia at any given time that are comparing retail prices online on their mobile phones with competitors’ prices. Our customers do not need to waste time and do that in a Silly Solly’s store.

“The nothing over $5 pricing model is attractive to customers already struggling with the increased cost of living. Our value is so high and prices so low our customers visit more often. We are one retailer obsessed with our customers. People are sick of the gloom and doom; they just want to save money and live better and Silly Solly’s plays a role in that simple and enjoyable shopping experience,” he said.

Silly Solly’s has rapidly grown its product range to include big brands at big savings.

“We will keep practising these core values in turbulent times, nothing has changed in our business. Silly Solly’s has resisted putting prices up and are working 24/7 to maintain our supply chain and keeping prices as low as possible even absorbing several price rises in certain categories”, Mr Stanton said.

Products in the range include personal care, toys, consumables, cleaning products, craft, party ware, tools, hardware, gardening, giftware, storage, clothing, confectionery, cards and wrap, kitchenware, books, manchester, seasonal specials, big brand clearance grocery, and in selected stores, a frozen food section.

“We have a plan for future growth. We are inspired by everyday Australians battling uncertainty. We are accelerating more than ever the opening of stores over Australia”.

Silly Solly’s stores can be found across Queensland, NSW and Victoria, with more stores to come in Deception Bay, Brendale, Goulburn, Box Hill and Craigieburn.

For more information and store locations, visit sillysollys.com.au.

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