Saturday, December 14, 2024

Doritos goes big with new range

Doritos has launched the Doritos XXL range, featuring chips that are claimed to be “bigger, crunchier, and bolder”.

The new range delivers four flavours, with these being Ultimate Cheddar, Inferno Chilli & Lime, Smokehouse BBQ, and Tangy Salsa.

“Doritos XXL is all about delivering an out of this world snacking experience,” says PepsiCo Doritos ANZ Senior Brand Manager Kat Miller.

“We want to offer a snack that is not just satisfying but also thrilling. This new range takes everything people love about Doritos and turns it up a notch with bigger XXL chips, epic crunch and even bolder flavours [compared to the standard Dorito]. We’re confident that this new range will provide the intense snacking experience that chip lovers are seeking.”

The XXL range is available in Coles & P&C stores nationally from this week, to be followed by independent retailers.

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