Wednesday, February 28, 2024

Easter grocery spend to tip $1.5 billion

Research released by the Australian Retailers Association (ARA) in collaboration with Roy Morgan reveals almost three quarters (73%) of Australians plan on buying easter food like hot cross buns, chocolates and easter eggs this year.

Spending an average of $100 on these items, it’s estimated nearly $1.5 billion to be spent across Australia.

People in NSW are set to spend the most on easter food – almost $500 million for an average spend of $104, followed by Victorians who’ll spend $400 million for average spend of $100.

Of those planning to buy easter food, around two-thirds (66%) say they’ll be spending about the same as last year. Around a fifth (22%) say they’ll be spending less with around one in ten (12%) saying they’ll be spending more

The survey also reveals over four million Australians are planning a trip away this Easter, with $7.1 billion to be spent on holidays.

ARA CEO Paul Zahra says Easter is a time for family get togethers, travel, and special treats like easter eggs and hot cross buns, which will be in hot demand this year.

“This is the first holiday period in two years that many people will take full advantage of the time off and get away with family and friends, which is great to see,” he says.

“Travel plans were discarded in 2020 and 2021 due to the various snap lockdowns, and last Christmas was disrupted by Omicron. With minimal Covid restrictions in place and Australia’s high vaccination rate providing safety and confidence, people are now starting to go back to more regular holiday and social activities.”

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