Thursday, May 19, 2022

Eggs crack convenience market

Sunny Queen Farms has launched two ‘egg-citing’ new liquid egg products in response to the growing appetite for nutritious and convenient food.

Scrambled Egg Mix and 100% Egg Whites are made with 100% real, fresh Aussie eggs and feature easy to pour, resealable and recyclable pouch packaging, which means no waste or mess.

“Trends show that consumers want convenient, time-saving food and are increasingly interested in supporting Aussie farmers and buying Aussie-made products,” says Isabelle Dench, General Manager, Marketing and Innovation at Sunny Queen Farms.

With products like pre-grated cheese and pre-chopped vegetables becoming the norm on tables and used in meal prepping around Australia, Sunny Queen Farms expects this new way of enjoying and consuming more eggs to follow suit.

“We are all time poor and becoming more and more health conscious, and therefore, nutritious, easy and guilt-free food is shaping the way forward, changing the perception of ready-made products from ‘guilty pleasures’ to ‘simple and healthy pleasures’ – because now you really can have both,” says Ms Dench.

The Scrambled Egg Mix and 100% Egg Whites are said to be game changers for those who enjoy their eggs but sometimes run out of time to prep them.

Scrambled Egg Mix is said to be the easiest way to create a quick, delicious and nutritious meal. High in protein and with no artificial colours or flavours, Sunny Queen’s Scrambled Egg Mix is perfect for scrambled eggs, omelettes, frittatas, and taking on a camping trip or holiday.

Sunny Queen 100% Egg Whites is also simple to use and said to be the perfect pairing for baking, whipping up a classic pavlova, adding into a delicious smoothie or even an egg white muffin.

“With our two new products, we have a solution for busy bees, families and people seeking a healthy and convenient product that contains a valuable source of protein and is also simple and quick to prepare by anyone in the family,” says Ms Dench.

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