Independent South Australian supermarket group Foodland has made a series of senior appointments as it gears up to meet increasing competition in the state’s supermarket sector and boost its market share.
In recent weeks, Foodland has engaged Christopher Villani as Marketing Manager, and Sarah Armstrong as Merchandising Manager.
It has also appointed Adelaide-based brand agency kwp! as it ramps up its advertising and marketing strategy.
Mr Villani is a former senior strategic insights analyst with Destination NSW, while Ms Armstrong is the former business manager for Coca-Cola Amatil in South Australia.
Foodland CEO Con Sciacca said the new appointments helped strengthen the group as it faced increased pressure from the established supermarket chains and the arrival of new competition from overseas.
“Foodland has about a third of the supermarket spend in South Australia and will be looking to increase that further in coming years,” he said.
“We have a unique focus on South Australian growers and producers, which differentiates us in the marketplace and has enabled us to build up a loyal customer base. These new appointments are about highlighting our unique strengths and our commitment to the state.”
Mr Sciacca said Foodland was excited about the period ahead as new competition brought with it increased focus on the supermarket sector.
“We believe when shoppers weigh everything up, Foodland will continue to be a very attractive proposition,” he said.