Gym Bod is expanding beyond the freezer with the launch of ice cream-inspired protein powder at Coles.

Delivering 10 serves per pack at a RRP of $30, the range is debuting with Chocolate Pudding Ice Cream Flavour and Salted Caramel Ice Cream Flavour in a 270g format,

Designed to deliver on flavour and texture, the protein powders can be used beyond protein shakes, says Gym Bod, including everything from smoothies to overnight oats, protein powered cold foams for coffees and chilled high protein desserts.

“Our customers already love our ice cream in the freezer – now we’re giving our community new ways to enjoy Gym Bod at different times in their daily routines,” says Gym Bod co-founder and CEO Cian Dawson.

“We found from our own experiences consuming different protein powders in the market, that some really didn’t taste right across all types of milks and water.

“We know our customers consume their protein powders across a range of different milks, so we designed our product to taste great across all milks as well as water.

“We pride ourselves on creating flavour-first better-for-you products, which don’t compromise on texture or nutrition. This launch is about expanding how and when people can engage with the brand, without compromising on flavour or experience.”