Wednesday, April 24, 2024

Heinz ‘shakes up’ frozen aisle

Heinz has launched Heinz One Pan, promoted as the “ultimate hack” for Aussies looking to make cooking easy.

According to the brand, the frozen addition makes traditionally “time-consuming” meals like risotto and paella quicker than cooking from scratch or even ordering through typical food delivery services.

“Aussies can now skip the prep and create delicious, vegetarian friendly dishes for two,” says Heinz.

The new range is available in three varieties:

  • Heinz One Pan Italian Style Risotto
  • Heinz One Pan Spanish Style Veg Paella
  • Heinz One pan Moroccan Style Couscous

“We’re excited to shake up the frozen category with our new pan-cook range that provides Aussie’s a helping hand in the kitchen – making quick, no-prep, no-mess dishes such as paella and risotto that typically take lots of time to prepare at home,” says Heinz Australia Chief Marketing Officer Rebecca Preston. “They’re perfect for weeknight after work dinners and cooking to impress a guest. All you need is a pan.

“Covid and lockdowns led to consumers seeking more convenience with food – whether that be with food hacks or the increased popularity of food delivery services. We’re also seeing that tomorrow’s consumers are looking beyond one-serve, tray-based, microwave meals. They want time saving solutions that involve them in the cooking process.

“Heinz One Pan taps into these trends, bringing our modern, convenient solution that helps consumers bring to life their favourite cuisines in less time than ordering online. We’re excited to bring a two-serve, vegetarian-friendly frozen range that helps cut down time in the kitchen, while still delivering on quality, texture and flavour.”

All three variants are said to include a serving of vegetables per serve, with no additional oil or seasoning needed. Each product serving also contains a source of protein and fibre.

“It’s as simple as pouring it into a non-stick pan and cooking for only 10-11 minutes,” says Heinz.

Heinz One Pan (RRP $10) is now available in Woolworths and independent grocers.

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