Thursday, May 30, 2024

Innovations from Chux make cleaning easy

New from Clorox, Chux Duets offer a “revolutionary” two-cloth cleaning system that is claimed to deliver a streak-free shine like no other.

Available for both kitchen and bathroom, each Chux Duets two-pack contains two different advanced microfibre cloths that work hand-in-hand to deliver the ultimate cleaning result. The first cloth, used wet, cuts through soap scum and grime, while the second, used dry, absorbs moisture and buffs and shines the surface.

“There’s nothing more frustrating than finding streak marks left behind after you have spent time carefully cleaning,” Clorox Marketing Manager Megan Francis said. “The Chux Duets range responds to arguably one of the biggest pain points when cleaning those should-be shiny surfaces in the kitchen and bathroom.”

Chux Duets are designed for use on any shiny surfaces, including glass mirrors, stainless steel, oven doors, tap ware and shower screens, and are durable and machine-washable.

Clorox has also extended its Magic Eraser range to include Chux Glass & Tile Magic Eraser. Known for its ability to ‘erase like magic’ visible marks and scuffs, the Glass & Tile Magic Eraser has a larger surface area for more ergonomical cleaning.

This extra-large grime buster penetrates surface grooves to easily lift and trap dirt and grime from large surfaces, such as mirrors, shower screens, windows, glass, tiles and splashbacks. The product can be activated with water for chemical- and streak-free cleaning.

The launch of Chux Duets and Glass & Tile Magic Eraser will be supported by an above–the-line media campaign including TV integration, sampling and in-store activation.

RRP: Chux Duets, $5.99; Chux Glass & Tile Magic Eraser, $3.49.


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