Wednesday, June 19, 2024

It’s ALDI – but not as you know it

ALDI Australia has launched four store trials across the eastern seaboard, exploring how various upgrades may further improve the experience of shopping at the discount supermarket.

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Multi-tiered fruit and vegetable displays, drop and spot lighting and pastel-toned signage are among the concepts that create a premium feel in ALDI’s  trial stores at Kallangur (Queensland), Chisholm (ACT), McGraths Hill (NSW) and Highton (Victoria).

A spokesperson for ALDI Australia says the trial upgrades will give shoppers access to an expanded product range, particularly in fresh produce and chiller lines.

“New layouts will improve store navigation and access to fresh produce bay areas, while also focusing on how products are displayed and checkout wait times,” the spokesperson said.

Energy management and sustainability will also continue to be a priority. The introduction of new in-store features such as LED lights as part of these upgrades is designed to help reduce energy consumption and emissions.

“ALDI’s sustainability principles apply to store design, construction and operation, as well as transportation and warehousing,” the spokesperson said, adding that the changes will not result in higher prices.

“We will continue to deliver exceptional value every day, offering the lowest possible price on our range of high quality products.

“ALDI Australia is committed to providing the best possible in-store shopping experience for our customers. As we strive for continual improvement, we will continue to listen to feedback from our loyal shoppers and strive to make it even more enjoyable for customers to shop at ALDI.”

See page 16 for more on concept stores in Australia.

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