During Sustainable Seafood Week this week, John West and WWF-Australia are taking the opportunity to celebrate their 10-year partnership and raise awareness about the importance of championing action to protect fish and marine life.
According to WWF-Australia CEO Dermot O’Gorman, the partnership has changed sustainability in the canned tuna industry in Australia over the past decade.
“John West was one of the first companies to adopt the best standards in seafood sustainability and has helped ensure that Australian shoppers now have more opportunities than ever to choose responsibly sourced seafood at the supermarket,” he says.
“We’re proud of all that we’ve achieved together to safeguard our oceans in the past 10 years, and we look forward to continuing to co-design innovative solutions into the future.”
Simplot Australia Managing Director Graham Dugdale says WWF has guided Simplot’s John West brand on adopting the best standards in responsibly sourced seafood. This includes the Marine Stewardship Council and the Aquaculture Stewardship Council certification and labelling scheme.
“While providing consumers with responsibly sourced seafood is paramount to our business, we are also extremely proud of how this partnership has enabled us to give back to the communities in which we operate,” says Mr Dugdale.
Simplot is said to have contributed over $1 million to WWF-Australia conservation projects to help protect the oceans and fish species.