Thursday, August 18, 2022

Liquorland opens first Tassie store

Liquorland has opened its first-ever store in Tasmania at Glebe Hill Village.

Coles Liquor Chief Executive Darren Blackhurst says the opening of the first Liquorland in Tasmania is an exciting day for the Liquorland business, customers and the state’s local beverage producers alike.

“Our drive to be a simpler, more accessible, and locally relevant drinks specialist can be seen with the launch of this store and the celebration of the Tasmanian brands we have in store for our customers” he says. “Local sourcing is a key focus, and we are proud to partner with over 60 local suppliers and producers to showcase Tasmania further.

“The Glebe Hill Village store will celebrate more than 320 local, craft and boutique wines, beers and spirits from over 60 local producers in Liquorland’s new black and white branded store format, which has already been launched in more than 250 stores across Australia.”

Tasmanian spirit producer Lark Distilling is confident the launch of Liquorland will benefit the state’s entire food and drink industry.

“Our partnerships with retailers are absolutely essential to our success and Coles Liquor has demonstrated that it understands the value of an authentic collaboration,” says Lark Distilling Co National Account Manager Phil Mack.

“Liquorland’s commitment to showcase local products will provide customers with the chance to learn more about Tasmania’s wonderful, local beverage makers.”

Tarynn Barrie, Senior Brand Manager of Tasmanian wine brand Devil’s Corner, adds that Tasmania has been one of the fastest growing geographical wine regions in the country thanks to the support of consumers and retail partners such as Liquorland.

“The exceptional wines we create wouldn’t exist without the challenges provided by our unique location in Tasmania,” she says. “Tasmania is known for being one of the best places to grow pinot noir but we’re also at the mercy of nature in our wild little corner.

“Thankfully, we’ve learned to lean into the unrelenting and often unpredictable Tassie elements and harness them to create wines worthy of our place.

“For anyone who can’t experience the Devil’s Corner cellar door, the Liquorland team members can share and educate shoppers on the Devil’s Corner story and the exceptional wines coming out of Tasmania, not only from us but many other brands.

“Ultimately, Liquorland will put more cool-climate Tasmanian wine on more tables around the country and that is good for the entire industry.”

New supermarket

Glebe Hill Village is also home to Tasmania’s first brand-new Coles supermarket in 12 years.

According to the retailer, the new store will “delight” customers with its “impressive range” of locally grown fresh produce as well as an open-front bakery.

“There’s something for everyone at Glebe Hill,” says Coles, “including all those much-loved furry friends with a brand-new scoop-and-weigh pet treat station.

“And for the sweet tooth, indulge in something from the new premium dessert bar stocked with frozen mochi, mini gelato and macarons, perfect for customers looking for a treat or an easy entertaining dessert.”

Tasmanian products will be easy to find, too, with the Brand Tasmania trademark. The retailer struck a landmark partnership with the state government last year to put the trademark on Tasmanian-made and grown products.

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