Unilever’s premium ice-cream brand Magnum is launching into confectionery with the Magnum Chocolate Collection, a premium chocolate range made using high-quality cocoa manufactured under licence by Kinnerton Confectionery.
“The introduction of the Magnum chocolate collection will give young consumers a brand they already know, trust and love at a price they can afford in the premium sector,” Kinnerton Confectionery Australia Marketing Manager Vruchi Waje said. “The Magnum Chocolate Collection will be competitively priced for the consumer as well as the retailer.”
The Chocolate Collection range is available in blocks, bars, Thins and gift boxes. The Magnum block range is stamped with the signature ‘M’ and comprises Classic Milk, Single Origin Dark with cocoa nibs and Creamy White with Madagascan vanilla pods.
The Magnum Chocolate Almond bar features a rich almond truffle, roasted almond pieces covered in a double layer of white and classic milk chocolate. Ideal for gifting, the Magnum boxed chocolate collection comprises an elegant collection of luxury chocolates in a variety of flavours that include salted caramel, intense raspberry, double chocolate, almond classic and praline crunch – all combined with signature milk, dark and white Magnum chocolate.
Also available, Chocolate Thins deliver the distinctive Magnum ‘crack’, as well as the signature ‘M’ stamp. The Thins are available in Classic Magnum (signature milk chocolate), Espresso (single-origin dark chocolate with intense coffee andcocoa nibs) and Mint (dark chocolate combined with a natural premium mint).
The range is available for order now through Kinnerton Confectionery Australia and will be launching in most major grocery stores from September.
RRP: Blocks 90g, $4, Mini Blocks 25g, $2, Gift Box
180g, $10, Gift Box 280g, $25, Thins, $8, Almond
Bar, $1.80.
Stockist inquiries: 02 9413 3149 or infoaus@
