Thursday, April 25, 2024

MasterFoods and My Muscle Chef team up for new spice range

MasterFoods has partnered with My Muscle Chef (MYMC) to launch a range of “craveable” spice blends.

The new “all-natural” flavour range is said to be “perfect for protein” and contains “only” 16 calories or less per serve. It’s available in the flavours of Chimichurri, Peri Peri, and Chipotle.

MasterFoods Australia Strategic Category and Brand Lead Nigel Pinto says the company is excited to launch this delicious new range with MYMC.

“We know that nailing the flavour for a meal can be the hardest part of cooking – and with protein often being the most expensive part of the meal, we all want to get it right,” he says.

“Our new MasterFoods x MYMC spice blends take the guesswork out of cooking, and help Aussies create high protein meals at home that are packed with craveable flavour.”

MYMC Head of R&D and Innovation Ryan Pinto says there’s often a perception that home cooked nutritious meals are bland, time consuming or too expensive.

“By teaming up with Masterfoods, we’ve created a range of products that are perfect for creating delicious high-protein meals in their own kitchens,” he says.

“When active households grow and evolve from couples to families, there’s a shift to cooking more than consuming individual high protein ready meals, even though they remain MYMC brand advocates.

“This collaboration with MasterFoods enables MYMC to continue its association with these households as mealtime needs evolve, helping them to create and cook their own high protein meals with tastes and flavours inspired by our award-winning meals.”

The MasterFoods and MYMC spice blends are now available nationwide at Woolworths (RRP $4.80). Further expansion of the range is expected to land in stores later this year.

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