Thursday, May 30, 2024

New campaign and competition from Market Fresh SA

Market Fresh SA, an initiative of the South Australian fruit and vegetable industry, has launched its ‘Pick A Local, Pick SA’ campaign which aims to promote fresh produce, family-owned retailers and the local supply chain.

Launching at the Royal Adelaide Show, The ‘Pick A Local, Pick SA’ campaign will be partnered with a competition where customers have a chance to win $1 million when they shop at a participating retailer.

The campaign aims to promote the benefits of consuming fresh produce through the independent retail sector, not only for health and wellbeing but for social and economic benefits.

Campaign spokesman Julian Carbone believes that the competition is a great way to support local businesses, eat local produce and also, potentially, win $1 million.

“As far as we are aware, this is the first competition of its kind in South Australia and the Royal Adelaide Show is the perfect event to launch it,” he said.

George Giameos of the South Australian Chamber of Fruit and Vegetable Industries Inc said his organisation is more than willing to contribute towards the $400,000 campaign given the vital role the sector plays in the local industry.

“The simple fact is the independent retailers, such as greengrocers, Foodland and IGA, make up the lifeblood of our economy,” he said. “They buy from local growers and suppliers, employ local staff and the profits remain right here in South Australia. By consuming more fresh produce, the ripple effects go much further than just better health.”

Campaign ambassador and former MasterChef contestant Callum Hann believes the campaign will help promote what SA has to offer.

“This ‘Pick A Local, Pick SA’ campaign will remind people to select local – produce, business, employment – while also giving them the chance to win $1 million,” he said.

The $1 million competition will run until January 31, 2016. To enter, customers simply have to make a purchase of any fresh produce at a retailer displaying the ‘Pick A Local, Pick SA’ branding, keep the receipt as proof of purchase, and enter online via the campaign’s Facebook page.

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