Beauty brand Bioré is entering a new era with a redesigned packaging system that’s said to bring a more cohesive and elevated expression to the brand across the portfolio.

Inspired by Bioré’s Japanese heritage and rooted in the principles of J-Beauty – simplicity, precision and efficacy – the refresh adopts a streamlined, modern aesthetic that sharpens product communication, strengthens shelf presence and makes it easier for consumers to find the right solutions for their skin concerns.

“Our Japanese heritage is at the heart of Bioré, and this refresh allows us to celebrate those roots in a more meaningful way,” said Bioré Senior Brand Manager Natalie Patrikios.

“The new visual identity creates a cleaner, more cohesive experience across the portfolio while ensuring the efficacy and product benefits that consumers know and trust remain front and centre. We’re excited to introduce this new look to Australian consumers.”

Launching nationally from August 2026, the redesigned portfolio includes the Acne & Blemish Control Range: liquid pimple patches, cleansers, and toners; the Deep Cleansing Range: pore strips; and the Oil Control Range: pore strips and cleansers. While the packaging has evolved, Bioré’s trusted formulas remain unchanged. The refreshed identity better reflects the quality, innovation and Japanese beauty expertise that have defined the Japanese skincare brand for decades.