Northfork, a “leading” innovator in utilising groundbreaking technology to enhance the consumer experience in grocery shopping, is delighted to announce a strategic partnership with Australian retailer, Coles. “This exciting collaboration is set to elevate Coles’ online platform by introducing shoppable recipes by using Northfork’s API technology. Through this integration, Coles aims to empower its customers with an enhanced online experience and meal planning.”
By incorporating Northfork’s technology, Coles will offer its customers a “unique” and personalised journey. “This integration will empower Coles’ patrons to explore customised recipes that perfectly align with their individual preferences, dietary requirements, and lifestyles. This significant step forward will improve the overall customer experience and solidify Coles as the go-to destination for food inspiration and convenience. Streamlining the online shopping experience, shoppers can effortlessly add all recipe ingredients to their cart with a single click, while also accessing comprehensive nutritional information and estimated recipe costs, further simplifying budget management.”
Northfork co-Founder and CEO Erik Wallin says: “We are incredibly proud to be working with Coles, and we are excited to bring our technology to the forefront of the Australian market. Our key to success lies in enhancing the way people discover and shop recipes, and through this partnership, we aim to make this experience more seamless and enjoyable for all Coles customers.
“This strategic partnership between Northfork and Coles is a clear indication of Coles commitment to innovation and customer satisfaction. With Northfork’s technology at its core, Coles is poised to set new standards in the world of online grocery shopping. As they work together to redefine the culinary journey, the collaboration is set to bring a fresh wave of excitement to the Australian market.”
