Tuesday, June 18, 2024

PepsiCo unveils new sparkling water brand Bubly

PepsiCo has announced the launch of Bubly, a new no sugar sparkling water, in Australia. It’s the first time in its history of operating in Australia that PepsiCo has launched a new beverage outside of its core brands.

With Bubly arriving on shelves nationally this month, PepsiCo hopes to shake up and expand the sparkling water category. The Bubly range will offer a range of flavours including pineapple, lime, blackberry, raspberry and passionfruit, all featuring natural fruit flavours with no added sugar or artificial sweeteners.

“We are thrilled to bring Bubly to the Australian market and offer our consumers a new no sugar beverage option that delivers great taste,” says PepsiCo ANZ CEO Kyle Faulconer.

“As one of the largest beverage and snacking brands in the world, PepsiCo has a strong track record as a category innovator, shifting consumer demand and leading industry innovation.

“The launch of Bubly also significantly enhances our commitment to providing healthier options to consumers. We have made significant investments to be a leader in promoting and encouraging consumers to select healthier beverage options and ensuring they have access to these options right across our brand portfolio.”

30 years ago, PepsiCo launched it no sugar cola Pepsi Max, which is now the most popular brand in PepsiCo’s beverage portfolio. It’s also claimed to be one of the leading brands within the Australian carbonated beverages category.

Bubly will be available in an eight pack (RRP $16.50) via major retailers including Coles and Woolworths and for a RRP of $3 per can in petrol and convenience outlets.

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