Woolworths Liquor Group is changing its corporate name to Endeavour Drinks Group, which it says better reflects the company’s transition to drinks retailing.
Company brands Dan Murphy’s, BWS, The Wine Quarter, Pinnacle Drinks and the Chinese distribution business, Summergate, will continue to operate under Endeavour Drinks Group.
“The name change confirms our business’s commitment to growth and our drive to become the world’s best and most responsible drinks retailer,” Endeavour Drinks Group MD Martin Smith said.
“We landed on Endeavour as we believe it reflects our attitude and desire to always be looking for great opportunities. It’s about the strength of our commitment to keep discovering.”
He said that since the inception of Woolworths Liquor Group in 2000, the business had grown from bricks-and-mortar stores into a retail, digital and distribution venture with bases in Australia and overseas.
“Endeavour Drinks Group will build on the strong foundations set by Woolworths Liquor Group to deliver greater ranges and prices for customers as well as enhanced relationships with suppliers,” Mr Smith said.
