Monday, July 15, 2024

Sanitarium launches new superfood plant milks

Sanitarium has launched a new range of plant milks with clinically proven superplant and superfood ingredients to deliver targeted health benefits.

The Plantwell range includes:

  • A high protein soy milk with natural plant ingredients, such as seaweed calcium to build bone density, and prebiotic fibres to nurture gut flora
  • A cholesterol lowering oat milk with plant sterols
  • An almond milk with “powerful” beta glucans to strengthen immune defences

“We’ve worked for more than four years researching superfood and superplant ingredients and balancing tastes and textures to create a delicious range of versatile plant milks with science-backed health benefits. Grown by nature. Proven by science,” says Sanitarium Brand Manager and dietitian Anja Laudrin.

“This has included reviewing and collating comprehensive scientific evidence to substantiate the food-health relationships of key ingredients and notifying FSANZ, so we are able to use and communicate the clinically proven superplants and their health benefits.

“Sanitarium has led the way for plant milks in Australia since it introduced soy milk in 1986. We’re excited to be launching Plantwell and we will continue researching the latest science and driving product innovation, so we can make healthy food and beverages that are delicious and accessible to all Australians.”

The range is promoted as being vegan and free from dairy, lactose, preservatives, artificial colours and flavours, in addition to being low in sugar and saturated fat, and high in fibre.

Plantwell (RRP $4.50) will be hitting Woolworths shelves this month, with broader distribution later in the year.

Sanitarium will support the launch with a mixed media marketing campaign including YouTube, broadcast video on demand, out of home advertising, social media and print.

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