Tuesday, June 25, 2024

Sara Lee sold after going into voluntary administration

Sara Lee has been sold to a private company owned by Klark and Brooke Quinn after the frozen dessert brand entered voluntary administration last year.

The sale of the business to Mr and Ms Quinn, a pair who also saved Darrell Lea from voluntary administration in 2012, concludes a “successful and competitive” process, securing the jobs of more than 200 people.

Administrator Vaughan Strawbridge says staff and consumers have rallied behind Sara Lee during this tough time.

“We have enjoyed working with the Sara Lee team and are pleased to see them come through this process. Many staff have been with Sara Lee a long time and we have seen their passion for the business,” he says.

“In addition to the staff, we would also like to thank all the suppliers who have continued to support the business and to the customers, who have been vital to the continuation of the business. We look forward to its future success.”

Commenting on their purchase, Mr and Ms Quinn adds: “We’re a small Aussie family that shared in the tradition of having Sara Lee Apple Pie and Vanilla Ice-cream every Sunday night at the dinner table and could not be more proud to put the Aussie made and owned stamp on the Sara Lee brand.”

The sale is expected to be completed in the coming weeks.

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