Friday, July 26, 2024

Ski D’Lite celebrates healthy families

Ski D’Lite says it has made it even easier for Aussie families to enjoy a healthy start to the day, with the relaunch of the popular yoghurt range with 25 per cent less sugar.

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To mark the release of the new formulation, Ski D’Lite has kicked off a branded-content campaign titled ‘Practically Perfect’.

The brand says the campaign explores Aussie mums’ quest for parenting perfection, showcasing mums who are “doing a mighty fine job” of raising happy, healthy kids, juggling work, home, kids, social commitments and family.

The 90-second clip is being rolled out via a combined communications program with broad reach – from blogger and influencer relations to a media partnership with Kidspot and targeted Facebook advertising.

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