Ski D’Lite says it has made it even easier for Aussie families to enjoy a healthy start to the day, with the relaunch of the popular yoghurt range with 25 per cent less sugar.

To mark the release of the new formulation, Ski D’Lite has kicked off a branded-content campaign titled ‘Practically Perfect’.

The brand says the campaign explores Aussie mums’ quest for parenting perfection, showcasing mums who are “doing a mighty fine job” of raising happy, healthy kids, juggling work, home, kids, social commitments and family.

The 90-second clip is being rolled out via a combined communications program with broad reach – from blogger and influencer relations to a media partnership with Kidspot and targeted Facebook advertising.