Tag Archives: digital advertising

Digital outdoor advertising takes over

Research from Roy Morgan shows a majority of 10.8 million Australians aged 14+ (52 per cent) are now seeing digital outdoor advertising in an average week. The data reflects the increase in digital outdoor advertising on public transport, sports stadiums, shopping centres, service stations, airports, retailers and elsewhere. “The growth …

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Ad diversity and consumer representation critical for brands

Results from the Adobe Diversity in Advertising survey reveals that diversity and consumer representation in advertising is important to most Australians and key to brand engagement and trust. Diversity and representation While progress has been made with 58 per cent consumers reporting ads are more diverse now compared to three …

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