Tag Archives: Nielsen

$51 billion is spent on promoted sales – but do they work?

New research by Nielsen has found that retailers and manufacturers often see no return on investment from promotions. In Australia, retailers spend $51 billion on promoted sales. But Nielsen says 48 per cent of this income would have come in anyway, whether the sales were promoted or not. As a …

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Shout about protein to bulk up sales

Manufacturers are missing out on more than $50 million in revenue by not stating protein content on their packaging. According to Nielsen data, sales of products that list protein content have leapt 22.3 per cent in Australia. This compares with two per cent in total grocery growth. The fastest growth …

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Unlocking growth in meal kits

Meal kits are a small category with the potential to have a significant impact on the traditional and online grocery retail market, according to research from Nielsen. Meal kits contain pre-portioned ingredients and recipe instructions for a complete meal that shoppers prepare and cook themselves. During the past eight months, …

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Partnership delivers new health and wellness insights

Global measurement company Nielsen, and medical research company The George Institute, have commenced a new relationship that enables Australian grocery brands to better understand the impact of nutritional information on food packs, such as sugar, protein, fat, calories and recommended serving size. The relationship will provide never-before-seen data and insights …

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Retailers grow online audience over Christmas

Grocery retailers fared well with their online offerings over the Christmas period, with Woolworths, Coles and ALDI all reporting notable growth in audiences for their sites and apps. According to Nielsen Digital Ratings for December 2017, Woolworths reported a unique audience of 8.1 million in Australia, a 14.4 per cent …

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Grocery shoppers seek authentic brands

One in three Australian consumers would consider choosing an authentic brand in key grocery categories, recent Nielsen research has shown. Authentic Italian grocery brands, in particular, present a big dollar opportunity for marketers and retailers. According to Nielsen Homescan Insights, more than two thirds of Australian households bought authentic Italian …

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Pessimistic Australians and confident Kiwis

Nielsen’s latest consumer confidence results for the second quarter of 2017 shows a very different attitude between Australians and New Zealanders. According to the report, New Zealand is “riding its wave of positivity with a consumer confidence score of 103” which is up seven points from the same time last …

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Consumers buying premium during their grocery shop

One in three consumers in Australia would consider spending more on a premium offering in key grocery categories, recent Nielsen research has shown. Nielsen Scantrack data highlights that consumers are trading up everyday products in their shopping trolleys – meat and seafood are the top choices when considering a higher …

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Consumers born overseas driving retail growth

Grocery spend for overseas-born Australians will grow to 28 per cent of total spend in the next five years, with Asian-born shoppers to contribute 57 per cent of this growth, according to Nielsen’s Ethnic-Australian Consumer Report. The report indicates that overseas-born Australians will spend a total of $18.7 billion on …

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Nielsen links with Google to help marketers measure digital-media ROI

Nielsen has been included in Google’s Marketing Mix Model Partner program, enabling the market-research company to collect Google advertising impression and spend data directly from the search engine in a standardised, granular and accurate way. According to Nielsen, the inclusion combines the power of its marketing-mix modelling capabilities and Google’s …

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