Tag Archives: NPD

Energise your offering with Coca-Cola

Coca-Cola Energy, the first energy drink launched under the Coca-Cola brand, arrives in Australia this month following launches in markets such as Spain, Hungary and the UK. Aimed at young adults (18-39), Coca-Cola Energy features ingredients including caffeine and guarana, and is available in sugar and no sugar options. “Coca-Cola …

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Health concerns driving boom in plant-based foods

Consumers are choosing plant-based meat and dairy alternatives for many reasons, but health remains the key driver. This is the latest finding from Dutch consumer research company Innova Market Insights (IMI), whose ‘Top Trends for 2019’ report looks at the rise of replacement foods and ingredients. IMI found that half …

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Calling all start-ups – get lift off at the Anuga Trade Fair

Are you a young company offering products for the food and beverage sector? Then the Anuga Trade Fair could be the place for you. This is your chance to present your products at what the organisers call “the world’s largest and leading trade fair for food distributors, retailers and HoReCA”. …

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Chip in the ol’ block

Cadbury Australia has put chip pieces in Cadbury Dairy Milk milk chocolate, with a disruptive launch targeting consumers who enjoy trying new and unique products. Combining “smooth, creamy” milk chocolate with “crunchy” Kettle Sea Salt or CC’s Original chips, it is marketed as a “deliciously unexpected combination”. The range will …

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Sakata launches new range of rice crackers

Sakata’s new range of rice crackers with vegetables are infused with real vegetable extracts and available in beetroot, pumpkin, and spinach flavours. Launching in a 50g pack size, Sakata Rice Crackers with vegetables are claimed to be “flavoursome enough to be enjoyed as an unaccompanied snack, outside of platters and …

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Healthy insights at the 2018 Naturally Good Expo

The 2018 Naturally Good Expo was held at the International Convention Centre Sydney on April 29-30. It offered retailers and manufacturers alike an opportunity to understand what is available in terms of the latest in natural and organic products across a variety of categories. This year’s event saw over 350 …

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Sara Lee’s sweet new spin on portion control

Sara Lee says it is heeding consumer demand for flexible portions and convenience by bringing its Crumbles range to freezer aisles nationally. The new range of fruity Crumbles is marketed as encouraging consumer “portionable indulgence” – reminding shoppers that they don’t need an excuse to enjoy “dessert for one”. Promoted …

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