The UK retailer has unveiled a Fair For Farmers Guarantee on all of its fresh milk, in a bid to build transparent, long-term relationships with its suppliers.
The Fair For Farmers Guarantee explains how every pint of milk sold at Tesco is 100 per cent British and provides customers with information on the fair price Tesco says that it pays to all of its dairy farmers.
The company claims that it sources all of its fresh milk from the 600 British farmers who make up the Tesco Sustainable Dairy Group (TSDG), which was founded by Tesco in 2007 to ensure farmers benefit from a price which is above the cost of production.
While prices may fluctuate in shops, Tesco says that it pays farmers a price above the cost of production, set for three months at a time, to ensure that they have a stable income, no matter what happens in the market. Since November 2007, Tesco says that it has paid £240 million ($432.43) over market prices to its milk farmers.
“Since we founded the TSDG, we’ve been working in partnership with our farmers to ensure they have a sustainable long–term future,” Commercial Director for Fresh Food at Tesco Matt Simister said. “When customers buy our milk they want to know our farmers are fairly treated and their cows are well cared for, so we’ve introduced the Fair For Farmers Guarantee on all our milk to give them peace of mind that they’re supporting British farmers with every pint of milk they buy.”