Limited-edition flavours have become an important element in helping to rekindle consumer interest and excitement in the Twisties brand. Previously available in early 2014, Twisties Flaming Hot beat Pizza, Taco, and Peri Peri Twisties in the race to the finish on a fan-voted selection, hosted on the Twisties Facebook page.
The 90g pack size will be available in independent grocery stores and impulse outlets this month. The launch will be supported via in-store displays and activation on the Twisties Facebook page, which now boasts more than 175,000 fans.
“Our latest limited-edition product, Twisties Flaming Hot, is sure to ignite lots of consumer engagement with one of Australia’s most loved snackfood brands,” PepsiCo ANZ CEO Robbert Rietbroek said. “This launch will allow our retail partners to create some excitement with shoppers and successfully grow the snacks category.”