Wednesday, April 17, 2024

Violet Crumble turns Caramel

Aussies have voted that honeycomb and chocolate are some of the most iconic flavours of the past decade.

A new study commissioned by Violet Crumble also shows that 28% of people agree that new kid on the block, caramelised white chocolate is also an iconic flavour combination.

“We thought, well there you go 83% of Aussies can’t be wrong, so let’s see what happens when two of Australia’s favourite combinations collide,” says CEO of Robern Menz, Phil Sims.

“The result is something truly iconic.”

So what’s come from these survey results?

Introducing Violet Crumble Caramel!

The bite-sized chunks offer a fresh take on an Aussie classic – golden honeycomb covered in a creamy caramel flavoured white choc.

“When we first trialled the new flavour combo we instantly knew we were on to something,” continues Mr Sims.

“You bite into that smooth caramel flavour, followed by the shattering sharpness of the honeycomb and it smells incredible!”

The Violet Crumble Caramel 170g bag is available nationally in Woolworths stores and online at an RRP of $4.40.

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